Scandinavian Minimalism 2.0: Let Your Inner Child Lose
Scandinavian minimalism used to be predominantly colorless. Black OOTD’s made cool with different textures. You were particularly cool, if you paired your black OOTD with a black (duh!) Balenciaga Nano City bag and black boots from ACNE STUDIOS. Whuuut. That would automatically buy you a ticket to join the popular gang in school.
But something happened while I lived in New York. Scandinavian minimalism switched from being colorless to a straight up explosion of the color palette. It suddenly creeped in on me. I had probably been a little too busy exploring the style of eclectic metropols like New York and London, and in the meantime my own mother country overtook the IT-factor with a gold metal as big as the following count on Valet’s Instagram account (you know, those overpriced hair clips we all want now. I’ll get to it later).
I’m pretty sure I was onto it (without knowing) in my early days working for Nadine Johnson, just check out the photos below:
But then, what happened is: I got a new, big job in fashion. Women’s handbags, to be exact. And on my first day in the new office, the designer told me “when you’ve worked here for a while, you’ll look more like me,” indicating that my Scandinavian style was not on point. She was wearing black skinny jeans with those grunge-looking patches on the knees, an American college sweatshirt that looked like it had been washed one too many times, and a denim jacket with shearling padding… And that was it. My fashion sense was ruined for 1,5 year. Boom.
Going back to the Scandinavian minimalism, it flew over my head like two F16 jets - and they were not trying to stop and pick me up on their way. Now, I’m not saying that I’m a stylistic genius, but I will say that I’m back. Back to being my Scandinavian self, dressing minimalistic 2.0. It’s all about those colors, baby. Wear five of those Valet hairclips at the same time. Carry a beaded handbag. Cover your iPhone in a case worthy of a #tbt the days of Nokia 3310. Let you inner child lose. Actually, please let your 5-year-old daughter dress her self, and then dress as an adult version of that. I promise you, you’ll fit right into Copenhagen Fashion Week.
If you want to get inspiration from actual stylistic geniuses, check out the Scandi peeps below: